Evan Hafer is the Founder & CEO of Black Rifle Coffee Company (BRCC), America’s leading Veteran-owned and operated premium coffee company employing 400 people (more than 50 percent of whom are military veterans) in Salt Lake City, UT and throughout the United States.
During his nearly 20 years of service with U.S. Army Special Forces and the CIA, Hafer honed the craft of roasting & brewing coffee and -- with feedback from the service community -- developed BRCC’s most popular and enduring roasts.
Raised within reach of Northern Idaho’s blue-ribbon trout streams, it was Hafer’s love of the outdoors (stoked by hunting and fishing trips with his father and grandfather) that first led him to military service. His grandfather taught him to shoot with a muzzleloader and a rifle (he has since become a bow-hunting enthusiast), and while earning his B.A. from the University of Idaho, he was often tempted away from course work by the steelhead run on the Snake and Clearwater Rivers.
Since founding BRCC in 2014, Hafer has been as committed to supporting the rights of hunters and anglers as he is to serving premium coffee inspired by active duty service members, military veterans, and the outdoor community.
A constant advocate for increased participation in hunting and fishing sports, Hafer has partnered with organizations like Bass Pro Shops and the National Wild Turkey Federation, who support outdoor recreation, conservation, and public access to public lands.
In 2020, BRCC partnered with Total Archery Challenge to host its first-ever adaptive 3D archery shoot for amputee veterans.
Hafer lives in Utah with his wife and two daughters and is passing his love of the outdoors on to the next generation.
Your opinion counts
Studies conducted at both the state and federal level have found that the number of hunters and trappers have been on a generally declining trend over the past several decades. To increase recruitment, retention, and reactivation (R3) of hunters and trappers, which initiative do you think would have the greatest impact?Vote Here
- Increase the number of states with discounted license tailored to specific groups. (6.04%)
- Increase access to public lands. (24.74%)
- Provide more information for new participants. (3.95%)
- Provide hands on opportunities to improve skills and knowledge. (12.95%)
- Engage youth through hunter and conservation programs in schools. (43.09%)
- I feel we have enough sportsmen and women and do not believe R3 programs are necessary. (9.23%)