Board Members

Found 29
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Beth Cross

Beth Cross is the Chief Revenue Officer at GrabAGun, a leading digital retailer of firearms and outdoor equipment and a key partner in the sportsmen’s industry. With over 20 years of strategic leadership, Beth is a recognized expert in navigating the complex intersection of digital commerce and the outdoor sector. Prior to GrabAGun, she served as Chief …

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Tripper Dickson

Representing the fifth generation in his family’s wholesale distribution companies, Tripper Dickson currently leads Sports South as President and CEO.  The distribution businesses focused in the pharmaceutical and shooting sports industries have been rooted in Shreveport, Louisiana and operated by the family since 1841. At Sports South, the country’s leading shooting sports wholesale distributor, Tripper …

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Chris Dorsey*

Chris Dorsey is founding partner of Denver-based Dorsey Pictures, a leading producer of lifestyle television with more than 20 series and specials in production for a wide range of networks including, History Channel, Discovery, National Geographic, HGTV, DIY, GAC, Travel Channel, and Outdoor Channel. He’s also helped launch more than 45 outdoor television series–more than …

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Michael Fertitta

Michael Fertitta is a Managing Director at JDH Capital, a private investment firm based in Houston, Texas. JDH Capital is the owner of Savage Firearms, Pure Archery Group, Sierra Bullets and Barnes Bullets, and Michael serves on the Board of Directors for each company.  A native of Beaumont, Texas, Michael graduated from the University of …

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Brad Franklin

Brad Franklin has been involved with the motorsports industry for over 40 years, he has served as General Manager of the Government Relations, Certification and Compliance Division for Yamaha Motor Corporation U.S.A., directly involved with product compliance and regulatory issues as well as land and water access issues and represents the company in advocacy issues …

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Peder von Harten

Peder von Harten is a leading voice for business strategy and marketing across a variety of industries including land, cattle, travel, retail, and hospitality.  He has been featured in both Forbes Magazine and Sporting Classics for his work in hunting, land management, ranching, and entrepreneurship while also starting Piper Ranch Media, a branding and marketing …

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Jason Hornady

Jason grew up in Grand Island, Nebraska, and as a teenager, he worked for the family business as an apprentice in the Hornady Manufacturing ballistics lab. Jason went on to college at the University of Wyoming, where he obtained his Bachelor’s Degree in Business Administration in 1992. After graduation from college, Jason worked as a …

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Becky Humphries

Rebecca Humphries started her career in wildlife as an employee of the US Fish and Wildlife Service. She quickly realized that State wildlife management suited her better and in 1978, she joined the Michigan Department of Natural Resources. Her 32 year career with the agency was a progression of field biologist positions to Wildlife Division …

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Brian Luoma

A native of Fort Bragg, California, Mr. Luoma received his bachelor’s degree in Forestry from Humboldt State University in 1986 and has been a Registered Professional Forester in California since 1990. Prior to joining The Westervelt Company, Mr. Luoma held multiple positions over a 29- year career with Louisiana-Pacific Corporation ranging from forestry and procurement …

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Tom Mahlke

Tom Mahlke is the President and Chief Executive Officer of Mid-States Distributing LLC.  Tom’s background includes 37+ years of strategic marketing, business development, sales management, operations and general management experience across numerous consumer product and business services industries. His professional experience includes executive operating responsibility for both large global businesses and early stage, growth companies.  He specializes in strategic …

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