December 14, 2022

Jason Hornady

Jason grew up in Grand Island, Nebraska, and as a teenager, he worked for the family business as an apprentice in the Hornady Manufacturing ballistics lab. Jason went on to college at the University of Wyoming, where he obtained his Bachelor’s Degree in Business Administration in 1992. After graduation from college, Jason worked as a manufacturer’s representative for Sportco Marketing in the Ohio, Michigan, and Indiana area. At Sportco, Jason represented numerous outdoor brands, including: Bear Archery, Shimano, Nikon, Thompson/Center Arms and several others. Following Sportco Marketing, Jason became Director of Sales and Marketing for Redfield Riflescopes in 1996, then went on to work for Dunkin-Lewis a manufacturer’s representative agency, as Director of Key Account Sales. While working for Dunkin-Lewis, Jason represented Johnson Outdoors, Swarovski, Thompson-Center and Plano. Key accounts included Cabela’s, Academy, and TSA. In 2006, after 14 successful years in the Outdoor Industry, Jason accepted a position with the family business at Hornady Manufacturing as Director of Sales, and currently serves as Vice President. He is an avid hunter and shooter, and has participated in regional and national level shooting competitions. Jason’s passion for hunting/shooting is demonstrated by his pursuits both here in North America and Internationally. As a shooting industry sales professional, Jason has been fortunate to work with over 150 companies. He has served on several boards and is currently involved with the International Hunter’s Education Association (IHEA), the Heartland Public Shooting Park, and also serves as the company alternate for the National Shooting Sports Foundation (NSSF) and the Sporting Arms and Ammunition Manufacturer’s Institute (SAAMI) boards.

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