Beth Cross is the Chief Revenue Officer at GrabAGun, a leading digital retailer of firearms and outdoor equipment and a key partner in the sportsmen’s industry. With over 20 years of strategic leadership, Beth is a recognized expert in navigating the complex intersection of digital commerce and the outdoor sector. Prior to GrabAGun, she served as Chief Operating Officer at GunBroker.com, where she spearheaded initiatives that expanded the platform’s global reach, and held a pivotal leadership role at Sportsman’s Warehouse during a transformative era of technological growth.
A steadfast advocate for the sportsmen’s community, Beth’s professional work is rooted in a lifelong commitment to regulatory excellence and the preservation of the American wilderness. Raised among Oregon’s vast public lands, she developed a deep connection to fishing and forest conservation—a foundation that continues to inform her advocacy for the outdoor industry. Today, she leverages her competitive spirit and executive expertise to ensure that future generations of hunters and anglers have the same access to the woods and waters that defined her youth.
