January 5, 2024

Jason Vanderbrink

Jason Vanderbrink is Co-CEO of Vista Outdoor, CEO of Sporting Products. Jason previously served as Senior Vice President of Sales for all the company’s brands. He joined Vista Outdoor’s sales organization in 2005 and has held roles with increasing responsibility. Jason has more than 18 years of increasing leadership experience in the outdoor industry, including five years with The Cullerton Company.

Vanderbrink earned his bachelor’s degree from Saginaw Valley State University and his master’s degree from Missouri State University. He completed the University of Oxford Advanced Management and Leadership Programme in 2013. He serves on the National Shooting Sports Foundation’s (NSSF) Board of Governors, was recently appointed to the Board of Directors for Vista Outdoor and is honored to be considered for the Congressional Sportsmen’s Foundation Board.

During his tenure as President of Sporting Products, Vanderbrink has driven rapid and award-winning new product innovation, oversaw the acquisition of Remington and HEVI-Shot and demonstrated record sales and profitability. He is also an avid outdoorsman who is passionate about hunting and shooting. He lives in Boerne, TX with his wife and daughter.

Proud member of the following organizations:

  • NRA Ring of Honor
  • SCI life member
  • DSC life member
  • Wild Sheep life member
  • FNAWS life member
  • RMEF life member
  • Houston Safari life member
  • Pheasants Forever life member
  • Quail Forever life member
  • Ruffed Grouse life member
  • NWTF life member
  • Mule Deer Foundation life member

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