The Congressional Sportsmen’s Foundation (CSF), the most respected and trusted sportsmen’s organization in the political arena, announced today that Leslie Garrett has joined the organization as Marketing Director. Garrett comes to CSF with more than 15 years of combined marketing, communications, and public relations experience. In this new role, Garrett will be responsible for establishing and implementing CSF’s marketing strategies to increase brand awareness.
“We are excited to have Leslie join our team at CSF,” said Jeff Crane, CSF President. “Her diverse skill set and passion for the outdoors will help to grow and strengthen the CSF brand.”
Prior to joining CSF, Garrett was Senior Manager of Corporate Communications at Intersections Inc. During her tenure, she played a pivotal role serving as the primary in-house media relations and corporate communications liaison where her efforts helped to secure media interviews with top-tier news outlets such as CNN and NBC. She also served as co-chair for the Intersections Corporate Charity Committee.
Earlier successes include managing offline and online acquisition marketing campaigns for AOL where she was awarded the Excellence in Action Award and earned a spot on the Designated Top Talent list two years in a row.
Leslie’s passion for the outdoors comes from her father who taught her the traditions of hunting and fishing and the importance of conservation. Leslie holds a degree from Saint Leo University and currently resides in Northern Virginia with her husband and three children.
Studies conducted at both the state and federal level have found that the number of hunters and trappers have been on a generally declining trend over the past several decades. To increase recruitment, retention, and reactivation (R3) of hunters and trappers, which initiative do you think would have the greatest impact?