The future of hunting and fishing depends on decisions being made today.
What does conservation leadership look like for the next 250 years of America?
In this special Hunt Fish 250 conversation, Bass Pro Shops founder Johnny Morris and Bass Pro Shops Executive Vice President J.P. Morris share a deeply personal discussion about outdoor heritage, conservation leadership, and passing hunting and fishing traditions to future generations.
From stories about growing up in the Ozarks when wild turkeys and whitetail deer were scarce to raising a new generation of hunters and anglers today, the Morrises reflect on how conservation success is built through teamwork, stewardship, and sustained investment in wildlife habitat and public access.
Listeners will hear why the North American Model of Wildlife Conservation remains the global standard, how sportsmen and women continue to fund conservation through licenses and excise taxes, and why organizations like the Congressional Sportsmen’s Foundation play a critical role in protecting hunting, fishing, and trapping opportunities.
The conversation also explores recruiting new hunters and anglers, youth outdoor education, conservation partnerships, and the responsibility every outdoorsman has to protect the traditions that define America’s outdoor heritage.
Whether you’re passionate about deer hunting, turkey hunting, bass fishing, waterfowl hunting, or simply protecting access to the outdoors, this discussion offers a hopeful vision for the future and a reminder that conservation is ultimately about people, memories, and the generations that follow us.