Vista Outdoor is leading by example when it comes to fighting for the outdoors. The company launched the Conservation Counts campaign in 2016. In this campaign, Vista publicly lists the core tenants of their conservation policy in an effort to better align the company’s conservation efforts under one mission. Keeping public lands in public hands and focusing on bipartisanship are foundations of the campaign and guide decisions at all corners of the company.
Vista Outdoor has translated the campaign into action. In 2017, Vista Outdoor paid $87 million in conservation excise taxes to the Wildlife Restoration Trust Fund, an amount higher than any other company in the country. Vista Outdoor brand Federal Premium surpassed 50 million shotgun shells sold in support of Pheasants Forever, the nation’s leading upland habitat conservation organization. Vista Outdoor is proud to be the Official Conservation Partner of the Boy Scouts of America and their flagship facility, the Summit Bechtel Center, home of the Jamboree, in West Virginia.
Vista Outdoor is also leading the charge in Washington, D.C. As a leading supporter of the Congressional Sportsmen Foundation, Vista regularly participates in CSF events and engages directly with elected officials in support of pro-outdoor policies. We are pleased to work alongside Vista and are honored to tout the company’s CEO, Chris Metz, in the current edition of the CSF Mission Partner Spotlight.
CSF President Jeff Crane praised Vista for their commitment to conservation. “We are pleased to work alongside Vista and are honored to tout the company’s CEO, Chris Metz, and the $87 million contribution to conservation in the current edition of the CSF Mission Partner Spotlight,” said Crane. “Contributions of Vista brands to the Wildlife Restoration Trust Fund is critical to fish and wildlife conservation efforts across the country. In addition, Vista supports groups like CSF, allowing us to continue the mission of protecting and advancing our sporting heritage.”
Studies conducted at both the state and federal level have found that the number of hunters and trappers have been on a generally declining trend over the past several decades. To increase recruitment, retention, and reactivation (R3) of hunters and trappers, which initiative do you think would have the greatest impact?
